Consumer Insight Research
—— The Root of All Our Expeditions
The Heartbeat of Expeditioner: Corvus Insights
At the heart of Expeditioner’s unique social safari program lies our research house, Corvus Insights, that has been the driving force behind everything we do. Since our inception in 2020, we have pioneered an approach to uncover the diverse and shared patterns of consumer behavior, delivering unparalleled, in-depth insights that point out the way for innovation. We are hugely proud of what we've achieved, consistently proving that sustainable market fit in the consumer sector is built on one key element: a deep understanding of human motivations.
Our strategic excellence is rooted in three core competencies that define the very DNA of Expeditioner:
Curiosity, Courage, and Compassion.
We Are Psychologists. We Are Engineers.
Though the product categories we work with may vary, our approach remains constant. Our team is dedicated to uncovering the sociological and psychological factors behind consumer behavior—the “True Demand”—and applying that knowledge to drive innovation in product development, service design and marketing.
We take a methodical, evidence-driven approach to the most complex challenge in consumer business: how to make people genuinely want your product or service. And we’ve been proud to deliver simple, actionable answers that work. Yes, at the end of the day, we focus on results. Our passion lies in making things work, and that’s reflected in the three pillars of our services:
Research, Product, and Marketing.
Did You Know...
- how the way jewelry is displayed at home can reveal its perceived value to its owner?
- what is the primary factor contributing to the failure of oat milk products in the Chinese market?
- what are consumers actually looking for while they claim to care about the ingredients in skincare products?
- which behavioral pattern does content spreading widely on social platforms like X follow?
- which primal memory in human genetics is triggered by products or services that provide comfort?
- why the hair loss treatment market is larger in Asia than in the West, even though data shows the opposite?
- why many people feel more connected to their own country after traveling internationally?
- why Ferrari and Lamborghini fans often have very different childhood experiences?
- that uncovering the answers to these questions has fueled significant growth for our partners?
Discover the True Demand.
We rely on qualitative methods heavily in our research because we understand that the key to success in the consumer market lies in creating a strong appeal, which is always rooted in an unspoken desire—the true demand. And we excel at uncovering this true demand quickly and accurately.
How do we do it?
We believe that consumer demand stems from underlying, often hidden, imbalances. By using unique field study techniques grounded in psycho-dynamic theories, we break through defensive barriers to uncover the truths that matter most. We also go beyond basic demographic criteria when selecting participants. Through psychological screening, we identify individuals with distinctive behavioral traits, giving us a wealth of insights to explore. After all, at Expeditioner, our curiosity is always driven by a desire to understand what people think, how they feel, and how they live.
Keep asking why,
Until you know how.
Erik Huan
Founder of Expeditioner